Hi, I’m Kati!
I get insights. I’m a research leader with experience navigating ambiguity to deliver engaging, actionable insights which illuminate product priorities and direction. My capabilities sit at the intersection of leadership, operations, and skill. I’ve led research strategy across travel, entertainment, healthcare, and financial services - working on everything from complex applications and data intelligence tools, to fandom, payments, and digital supply chain products. I love what I do and that shows in my results and relationships!
I have over seven years connecting world-class organizations with impactful customer insights, founding corporate research teams, and developing UX talent.
Skills
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Skills *
Methodologies
User Interviews
Observational studies and contextual inquiry
Surveys
App store and customer experience feedback analysis
Social data and sentiment analysis
Collaborative / participatory design
Diary studies
A/B testing
Card sorts & tree tests
Digital ethnography
Heuristic evaluation
Search log analysis
Task analysis
Usability testing
User acceptance testing
Artifacts
Research OKRs and quarterly roadmaps
Product requirements document (PRD)
Testing and facilitation guides
AI/ML research repositories
Interactive personas & archetypes
Journey maps & service blueprints
Product roadmap and feature prioritization matrices
Tools
Figma & Figjam
Dovetail
Survey Monkey
Qualtrics
Mural
UserTesting.com
Excel, Sheets, etc.
Some experience with SQL, Python, and Jupyter notebook
My guiding principles
Impactful Insights
Prioritize research that uncovers actionable findings to improve user experience and influence product strategy.
Go with the Flow
Integrate research throughout the design & development process & share findings openly to build user-centered products and teams.
Bring the Balance
Focus on methodologies which balance speed to insight & research rigor. When change happens, be resilient and creative to find the best (new) path forward.
Research for All
Involve others in solving business and human problems to truly educate, empower, and unleash their research capabilities and grow impact.
Stay Curious
Maintain a profound curiosity about products, business challenges, the market, and users.
Do Good
Foster a safe and respectful environment, valuing diverse perspectives and open communication.